March Archives

March 8, 2007 | The Beverly Hilton | Beverly Hills, CA

PROGRESS, PREDICTIONS AND CHALLENGES
A discussion of the recent past and upcoming future of the technologies that shape our industry

From experimental to commonplace - HD production, HD broadcast, HD DVD, mobile content, IPTV, tapeless production and digital cinema - technology has changed the way we create and view entertainment. Where will we be going in the next 10 years?  The industry's most respected technologists contemplate  what they anticipate, hope for, and fear as the industry moves on.  What will enable or restrain the revolutionary path that entertainment technology has been traveling?

Moderator: David Wertheimer, Executive Director, Entertainment Technology Center at USC
Panelists: Terry Brown, Senior VP Engineering/CTO Creative Services, Technicolor; Curtis Clark, ASC, Chairman of the American Society of Cinematographers Technology Committee; Craig German, Vice President, Program Management , Digital Services, Ascent Media Group; and Richard Greenberg, Executive Vice President, Lightning Media, The Post Group, Novastar Sound, MomentumVFX, Runway, Creative Edge, and iO Film.

300: A CONVERSATION WITH CHRIS WATTS, VISUAL EFFECTS SUPERVISOR
Join noted film commentator and moderator Bruce Carse as he talks with Visual Effects Supervisor Chris Watts about the eagerly-anticipated 300. Watts will talk about how he helped director Zack Snyder bring Frank Miller’s epic graphic novel to life and the revolutionary look and effects for the ferocious tale, set to open nationwide on March 9. WATCH

FULL SPEED AHEAD
How high speed cameras and technologies are helping storytellers

Moderator Mark Centkowski gathers experienced creators and cinematographers to discuss the impact of digital high speed cameras as creative tools in the hands of the storyteller.  The panel will weigh the techniques, strengths, challenges and applications of the new high speed tools.

Moderator: Mark Centkowski, Innovision Optics
Panelists:Jim Matlosz, Director of Photography; Elhanan Matos and Jeff Silverman, Inertia Unlimited.

LOUD AND PROUD IN PUBLIC
How Filmmakers and Technologists Create Fantastic Screens, Public Space, 3D and Installation Films WATCH

Buildings covered with moving images, screens at concerts, national parks with projection built into the floor – viewers/visitors demand compelling and quality moving images wherever they go.  To make this happen with integrity in a wide variety of settings,  the latest and most innovative technologies need to go hand in hand with high quality creative.  Hear the industry’s leading filmmakers and technologists discuss 3-D, HD, installation, projection and production pathways for a fascinating and diverse number of films.

Moderator: Bruce Carse
Panelists: Tony Mitchell, Director/Producer and David Vassar, Producer/Director/Writer, Back Country Pictures.

INTENSIVES:

ADOBE INTENSIVE WORKSHOP: Best Practices for Your Digital Workflow
Join Adobe and Matrox in this FREE workshop on real-world workflow. Learn the best practices you can incorporate as well as learn about Adobe’s support for the latest cameras.

Highlights include:

-Direct to Disk Workflows: Acquire directly to disk with DV Rack HD 2 using DV, HDV or P2 footage.
-DVCProHD Workflow: Get the best production value out of using P2 footage with Production Studio.
-Green Screen: Obtain the best possible footage, even from marginal video resources, using Ultra 2.
-Flash Encoding: Learn how to encode for the web or Mobile phones to diversify your content distribution ability.
-Best Practices for Client Review: When working with clients, use the power of Clip Notes to ensure your review process is timely and accurate.
- Matrox AXIO LE: Learn the ins and outs of the Matrox AXIO LE and how to take Adobe Production Studio to whole new production levels.

Premiere Pro expert and Digital Workflow specialist Jacob Rosenberg will be joined by fellow expert and video professional Ankit Patel to guide you through the motions of this comprehensive session. Bring your workflow questions for Jacob to answer and explore which best practices will work for you.

APPLE INTENSIVE WORKSHOP: From HD to iPod - New workflows for High Definition Video
Using Final Cut Studio for HD Production is the first step. But, Why would you want to "Uncompress" your HD?

Learn how to choose from different HD formats for output to iPod.

Highlights include:

• Making a Podcast
  
• Making an iPod Video
  
• iPod compression techniques
  
• Enhancing a Podcast, embedding links, refining audio
  
• RSS Feeds, and the subscription model
  
• How do things look when your done? - ipod to Plasma

SPECIAL EVENTS:

Join HD EXPO for this premiere event: Russian Roulette with Industry Experts
Sponsored by Studio Monthly

All the excitement and uncertainty of the traditional game - except our experts face unknown questions instead of guns, since we'd like to keep them around for a while. Russian Roulette Experts will draw never-before-seen questions that were submitted by the attendees of HD EXPO and answer them on the spot.

Experts: Gary Adcock, NAB Technology Chair for HD Solutions Post Production 2006

Aberdeen LLC – 31
Aberdeen "Blade Killer"
Aberdeen "Terazilla"
West Coast
The innovative 1U twin Aberdeen Stirling 122 features dual-node servers in a 1U chassis. The "Blade Killer" effectively is 2 individual servers housed in a standard sized 1U chassis which is ideal for deployments requiring high performance computing.  The customizable "Blade Killer" gets its moniker since it can deliver up to 84 nodes (672 processor cores) in a rack cabinet compared to just 56 nodes in the more rigid designed blade servers. The Aberdeen "Terazilla" storage server, can provide over 800MB/s transfer speeds and up to 24TB of true SATA II 3.0Gb/s storage in a single server. With the addition of optional Aberdeen XDAS RAID subsystems, the Terazilla can expand to provide over 1 petabyte of storage. www.aberdeeninc.com

Anton/Bauer Inc. - 6
ELIPZ system
West Coast Debut
The revolutionary new ELIPZ™ system offers professional power, light and support that complements handheld DV and HDV cameras. The ELIPZ system is the first all-day power for handheld camera ElipZ 10k; lightweight handheld camera stability EgripZ™; and the first professional 6-volt on-camera light powered directly from the camera battery ElightZ™. www.antonbauer.com

ATTO Technology, Inc. - 11
ATTO ExpressSAS SAS/SATA RAID Adapters
ATTO FastStream‚Ñ¢ 5700 Storage Controller Appliance
ATTO ExpressPCI UL5D Low-Profile SCSI Host Adapter
Worldwide
The ATTO ExpressSAS RAID adapter product line is engineered for the most demanding digital media and IT server applications.  ATTO ExpressSAS low-profile RAID Adapters provide SAS/SATA II connectivity and deliver blazing-fast performance with transfer rates of up to 3-Gb per second per port.  The ExpressSAS R380 and R348 each feature integrated RAID support, and the latest bus technology, PCI Express. ATTO is the only vendor that offers user selectable port options that include 4 external and 4 internal ports, or 8 internal ports available in the ExpressSAS R348.  ATTO also offers the ExpressSAS R380 featuring 8 external ports. The ATTO FastStream SC 5700 is a high performance, storage agnostic, standalone appliances that add instant data protection and can be seamlessly integrated into an existing storage environment to provide blazing-fast access to valuable assets.  The FastStream Storage Controller family is specifically designed to provide untethered connectivity and on-the-fly capacity expansion for high performance environments and applications. The ATTO ExpressPCI UL5D Low-Profile is the industry’s first true low-profile Ultra320 PCIe SCSI host adapter.  Ideal for integration into enclosures where space is a premium, the UL5D Low-Profile is the perfect solution for data-intensive environments that require support for multiple streams of high-definition video, as well as transactional database applications, email servers and large server farms.  The UL5D Low-Profile offers users the same high-performance feature set as the ATTO ExpressPCI family of SCSI host adapters. For more information, visit: www.attotech.com.

Bluefish444 - 44
Bluefish444 2K|Lust
Worldwide Debut
Ideally suited for digital intermediate applications, 2K|Lust provides 2K, HSDL, HD and SD SDI I/O.  Media can be ingested using Bluefish's Symmetry software in a variety of formats, including 10 bit 4:4:4, 4:4:4:4 RGB Cineon, DPX, and others. www.bluefish444.com

Fujinon Inc. - 55
XA22x7BES
Nationwide 
Lightweight HD Studio box lens for Portable style cameras. 7mm to 154mm, well suited for shooting smaller studios.  Belt-drive zoom and focus. Fully boxed housing, working noise virtually nonexistent. Front of shroud removable for smaller prompter mirror, and placement closer to front of the lens. Minimal focus breathing, 14-bit control (16-bit optional) with external port for robotics interface, front barrel accepts a 127mm filter.
HSs18x5.5BERM-D38
West Coast - With 2x extender, for Sony HD XDCAM half-inch HD cameras.  5.5mm to 200mm (with 2x), wide angle 64 degrees. Joins Fujinons HD XDCam line-up: HS16x4.6ERM, XS13x3.3RM, XS17x5.5RM, and also HSs18x5.5MD, HSs18x5.5BRM/RD models without 2x extender.           
HTs18x4.2BRM
West Coast - For 1/3" JVC GY-HD100/ 250 HD cameras. 4.2mm to 76mm, 18x zoom ratio Includes DIGI POWER servo control system, digital Quick Zoom, and Digital FIND (Focused Intelligent Network Diagnosis) system for preventative maintenance and trouble shooting. Joins Th17x5BRM, and TH13x3.5BRM models for JVC HD cameras. www.fujinon.com

Media 100 / Boris FX  - 46
Media 100 Version 11.6
Nationwide 
Media 100 Version 11.6 is the Universal Binary release of Media 100's 10-bit uncompressed HD/SD editing systems for Mac OS X.  The Media 100 Version 11.6 product family includes Media 100 HD Suite, Media 100 HDe, Media 100 SDe, Media 100 Producer Suite, and Media 100 Producer. www.media100.com

P3/Production Update  - 30
P3/Production Update Magazine
www.p3update.com
Worldwide
P3/Production Update Magazine has taken a leadership role in providing editorial content to better address the changes brought about by the ongoing evolution in production equipment, methods and management.  P3 editorial mix includes scheduled coverage of HD and DV production and technological changes in cinematography including camera and camera support equipment.  We are your source for on-location news and information in production. P3/Production Update Magazine’s newly redesigned web site offers the best resources in on location technology.  On this website, you will find monthly issues that offer special flipbook technology. Each issue offers excerpts of the current issue, back issues, advertising, circulation and editorial information, information about P3 staff, and an E-news page of late-breaking industry information.  Have fun surfing the site and stay updated by checking back frequently. www.p3update.com