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FUTURE DEFINING PRESENTATIONS WITH INTEL’S FRANçOISE BOURDONNEC AND TED SCHILOWITZ FROM RED ON TAP FOR HD EXPO
Intel Anthropologist Takes Attendees into the Audience and Schilowitz Joins PlasterCITY in a Real World Workflow

February 21, 2008 (Burbank, CA) On March 6th, 2008 at the Beverly Hilton in Beverly Hills, California, HD EXPO presents a number of educational opportunities for attendees to help define the future. Intel’s Françoise Bourdonnec joins Variety’s David Cohen in a thought provoking one-on-one conversation entitled "Does Technology Define the Audience, or Does The Audience Define the Technology," which focuses on her research group’s groundbreaking global studies that are illuminating how and what the audience is watching. Also on March 6th, Ted Schilowitz (RED) is joined by Michael Cioni (PlasterCITY), and cinematographer Bengt Jonsson for the Dynamic Case Study of a real world workflow for the RED ONE digital camera.

Bourdonnec is Director of Domestic Designs and Technologies Research at Intel, a unique research unit of anthropologists within their Digital Home Division.  Led by Bourdonnec, the team has observed and researched viewers around the world to understand how they are consuming content. Intel is using global anthropological research to guide product design and creative decisions as they plot a course of action for content creators and consumers.

Kristin Petrovich, CEO of HD EXPO, noted that "Our March 6th event is tagged 'Delivering the Future,' and these experts do just that.  Intel’s efforts to understand the end users of technology are pioneering a new understanding of how and why people around the world are consuming every kind of media. Participation in the creative process and the enabling technology demands an understanding of the audiences. We are excited to present a speaker of Francoise Bourdonnec’s caliber; our attendees will be empowered by her research results."

Schilowitz, Cioni and Jonsson will take attendees through a Dynamic Case Study focusing on a production-post production pipeline.  The workflow, incorporating Apple’s Final Cut Pro and other tools, starts at production and ends with delivery. Petrovich added "To have Ted from RED, Michael and a talented cinematographer like Bengt is a great opportunity for our attendees to get the information they are excited to get, first-hand, from the top.  We are thrilled to have them with us to discuss this new workflow."

HD EXPO's popular Intensives, which are free for attendees with prior registration, are being presented by technology leaders including Digital Vision, Sony, and Panasonic. 

HD EXPO will present a full day of education, networking opportunities and a sold out exhibition area on March 6th at the Beverly Hilton.  Registration for HD EXPO is free until March 1, 2008.  For further information and registration, visit www.hdexpo.net or call 818.842.6611.

About HD Expo
Founded in 2001 and headquartered in Los Angeles, HD EXPO is an organization dedicated to promoting the adoption and growth of High Definition and future technology by building a community of experts and users through shared knowledge, experience and education.  HD EXPO is the first and largest industry gathering of its kind in the U.S. and abroad. In addition to its annual March and November shows in Los Angeles and in Chicago in June, they produce workshops and educational events internationally.

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